Rating Rationale
October 26, 2023 | Mumbai
Go Fashion (India) Limited
Ratings upgraded to 'CRISIL A+/Stable/CRISIL A1+'; rated amount enhanced for Bank Debt
 
Rating Action
Total Bank Loan Facilities RatedRs.225 Crore (Enhanced from Rs.180 Crore)
Long Term RatingCRISIL A+/Stable (Upgraded from 'CRISIL A/Stable')
Short Term RatingCRISIL A1+ (Upgraded from 'CRISIL A1')
Note: None of the Directors on CRISIL Ratings Limited’s Board are members of rating committee and thus do not participate in discussion or assignment of any ratings. The Board of Directors also does not discuss any ratings at its meetings.
1 crore = 10 million
Refer to Annexure for Details of Instruments & Bank Facilities

Detailed Rationale

CRISIL Ratings has upgraded the ratings on the bank facilities of Go Fashion (India) Limited (GFIL; previously known as Go Fashion (India) Private Limited) to 'CRISIL A+/Stable/CRISIL A1+' from 'CRISIL A/Stable/CRISIL A1'.

 

The rating upgrade reflects sustained improvement in business performance of the company supported by strong demand in the organized women bottom wear segment. The demand stems from steady consumer transition from the unorganized to organized segment. Revenues grew 62% to Rs.663 crores in fiscal 2023 while operating margins remained steady around 30%. The company has reported revenues of around Rs.190 crore for the quarter ended June 2023 against Rs.165 crore for quarter ended June 2022; while operating profitability for the same period has sustained around 30 percent. Growth would be aided by strong demand and 120-130 exclusive business outlets (EBOs) to be added across geographies year on year.

 

Robust business performance continues to support a strong financial risk profile. Healthy net worth coupled with negligible debt levels and absence of debt funded capital expenditure shall continue to aid a healthy capital structure and robust debt protection metrics over the medium term. Extent of new stores additions and stabilization of operations would remain key monitorables.

 

The ratings continue to reflect GFIPL's strong market position in the women’s bottom wear segment and strong financial risk profile. These strengths are partially offset by exposure to intense competition and large working capital requirement.

Key Rating Drivers & Detailed Description

Strengths:

  • Strong market position:

The company enjoys a strong market position and healthy brand recall in the women bottom wear segment across the country.  While the revenue is around Rs 665 crore in FY 2023, the revenue is expected to improve steadily over the medium term with addition of EBO’s and geographical expansion of its revenue profile.

 

  • Healthy financial risk profile: The healthy financial risk profile is indicated by gearing is 0.65 times as on March 31, 2023. The capital structure has strengthened by healthy accruals. Interest coverage was comfortable at around 7.40 times for fiscal 2023.  The capital structure and debt protection metrics are expected to remain strong with absence of debt funded capital expenditure and steady accretion to reserves.

 

Weakness:

  • Exposure to intense competition: GFIL faces intense competition from unorganised and regional players in the women's ethnic bottom wear sector. Increasing market penetration of various ethnic players with presence in both top and bottom wear and presence of various private label brands in LFS leads to increased competitive pressure.

 

  • Large working capital requirement: Gross current assets (GCAs) were 232 days as on March 31, 2023, driven by sizeable inventory and receivables of 187 and 40 days, respectively and also driven by considerable cash and bank balances and marketable securities. Nevertheless, the company has funded the working capital requirements majorly through internal accruals.  Owing to a large number of stock keeping units (SKU’s) across its outlets, working capital requirements are expected to remain at similar levels over the medium term.

Liquidity: Strong

Cash accrual is expected to be in the range of Rs.180-200 crore over the medium term; however, the company does not have any repayment obligations. The fund based bank limits have been utilised sparsely over the last 12 month ended September 2023. The liquidity is further supported by ample unencumbered cash and cash equivalents of more than Rs.134 crore and absence of debt funded capital expenditure over the medium term.

Outlook: Stable

CRISIL Ratings believes GFIL will maintain its business performance over the medium term, supported by its operational efficiency and strong brand recall.

Rating Sensitivity factors

Upward factor

  • Strong improvement in revenues with sustenance of operating profitability at over 28%.
  • Sustenance of the financial risk profile and ramp up of operations in newly opened outlets.


Downward factor

  • Sharp decline in revenue or operating margins declining to less than 17%.
  • Any large debt funded capital expenditure or working capital stretch adversely impacting the financial risk profile.

About the Company

Incorporated in 2010, GFIL sells ethnic bottom wear products for women through its retail stores, distributors, and large fashion outlets under the ‘Go Colors’ brand. Mr Gautam Saraogi and Mr Rahul Saraogi are the promoters. The company was listed on the national stock exchange on 30th November 2021.

Key Financial Indicators

As on / for the period ended March 31

 

2023

2022

Operating income

Rs crore

665.52

411.33

Reported profit after tax

Rs crore

82.63

26.46

PAT margins

%

12.42

7.37

Adjusted Debt/Adjusted Net worth

Times

0.00

0.00

Interest coverage

Times

7.02

5.03

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL Ratings` complexity levels are assigned to various types of financial instruments and are included (where applicable) in the 'Annexure - Details of Instrument' in this Rating Rationale.

CRISIL Ratings will disclose complexity level for all securities - including those that are yet to be placed - based on available information. The complexity level for instruments may be updated, where required, in the rating rationale published subsequent to the issuance of the instrument when details on such features are available.

For more details on the CRISIL Ratings` complexity levels please visit www.crisilratings.com. Users may also call the Customer Service Helpdesk with queries on specific instruments.

Annexure - Details of Instrument(s)

ISIN

Name of

instrument

Date of allotment

Coupon

rate (%)

Maturity

date

Issue size

(Rs crore)

Complexity

level

Rating assigned

with outlook

NA

Cash Credit

NA

NA

NA

185

NA

CRISIL A+/Stable

NA

Cash Credit & Working Capital Demand Loan

NA

NA

NA

30

NA

CRISIL A+/Stable

NA

Letter of Credit

NA

NA

NA

5

NA

CRISIL A1+

NA

Letter of Credit

NA

NA

NA

5

NA

CRISIL A+/Stable

Annexure - Rating History for last 3 Years
  Current 2023 (History) 2022  2021  2020  Start of 2020
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund Based Facilities LT 215.0 CRISIL A+/Stable 07-01-23 CRISIL A/Stable 25-02-22 CRISIL A-/Stable   -- 05-11-20 CRISIL BBB+/Stable CRISIL BBB+/Stable
      -- 06-01-23 CRISIL A/Stable   --   -- 14-01-20 CRISIL BBB+/Positive --
      --   --   --   -- 03-01-20 CRISIL BBB+/Positive --
Non-Fund Based Facilities ST/LT 10.0 CRISIL A1+ / CRISIL A+/Stable 07-01-23 CRISIL A1 / CRISIL A/Stable 25-02-22 CRISIL A2+   -- 05-11-20 CRISIL A2 --
      -- 06-01-23 CRISIL A1   --   -- 14-01-20 CRISIL A2 --
All amounts are in Rs.Cr.
Annexure - Details of Bank Lenders & Facilities
Facility Amount (Rs.Crore) Name of Lender Rating
Cash Credit 80 RBL Bank Limited CRISIL A+/Stable
Cash Credit 60 ICICI Bank Limited CRISIL A+/Stable
Cash Credit 25 HDFC Bank Limited CRISIL A+/Stable
Cash Credit 20 State Bank of India CRISIL A+/Stable
Cash Credit & Working Capital Demand Loan 30 Axis Bank Limited CRISIL A+/Stable
Letter of Credit 5 RBL Bank Limited CRISIL A1+
Letter of Credit 5 Axis Bank Limited CRISIL A+/Stable
Criteria Details
Links to related criteria
CRISILs Approach to Financial Ratios
Rating criteria for manufaturing and service sector companies
CRISILs Bank Loan Ratings - process, scale and default recognition
CRISILs Bank Loan Ratings
The Rating Process
Rating criteria on Financial risk framework for manufacturing and services sector companies
Understanding CRISILs Ratings and Rating Scales
CRISILs Criteria for rating short term debt

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